Fractional CMO
for founders and
leadership teams
After ten years leading marketing operations, I've seen the same pattern: campaigns without tracking, ad spend with no clear ROI, disconnected tools.
I connect those pieces and build systems that drive revenue while cutting manual work.
About Me
My Journey Toward Marketing Leadership
A decade of building strategy, owning execution, and driving measurable growth across corporate and entrepreneurial environments.
- 2013Foundations in StrategyBuilt my strategic base in Business Administration and Marketing in Sicily. That’s where I learned to think in positioning, decision-making, and how growth actually happens.
- 2017Specialising in Digital PerformanceMoved to Ireland and completed a Master’s in Digital Marketing. This is where I shifted from theory to performance, learning how to measure, test, and improve outcomes across channels.
- 2017–2019From Execution to OwnershipBegan my career in marketing operations and campaign execution within global tech and SaaS environments. Working across cross-functional teams, I learned how to build and maintain performance systems that support measurable growth.
- 2021Data Analytics and my Startup JourneyStrengthened my analytics skillset and co-founded Unigamer. Building in a startup removes the comfort of big teams and large budgets. I learned to prioritise, simplify, and focus only on what genuinely moves the business forward.
- 2022Global Marketing Operations LeadershipLed marketing operations at SurveyMonkey, owning automation and performance infrastructure across global teams. This is where I developed a systems mindset that prioritises structure before scale.
- 2023Strategic Growth in eCommerce & M&AAt The Fortia Group, I supported eCommerce brands in an M&A context, leading growth initiatives across content and SEO. I worked directly with founders and travelled between the US and UK to align marketing strategy with commercial objectives. In that environment, marketing influences valuation, not just visibility.
- 2024Strategic & Operational LeadershipAt Grey Dog, I worked directly with clients to shape strategy while leading cross-channel execution and team delivery. It strengthened my ability to align vision with execution and stay close enough to performance to make informed decisions. That balance now defines how I operate as a Fractional CMO.
- 2025Stepping Into Executive OwnershipAfter ten years in corporate leadership, I had built the frameworks, judgment, and operational discipline required to own marketing at executive level. I now apply that experience as a Fractional CMO, partnering with founders and leadership teams to ensure marketing contributes directly to revenue.
What I do best
SEO & UX Optimisation Expert
From SEO audits to conversion-focused UX
Growth Strategy & Performance Marketing
From paid media to funnel optimisation and conversions
Marketing Automation & Analytics
From smart workflows to real-time insights
My Impacts in Number
My MarTech Stack
My Portfolio
Beer Festival – Meta & Google Ads Campaigns
- Goal: Drive ticket sales via Google & Meta Ads
- Budget: €4,639.21
- Revenue: €72,000
- Tickets Sold: 3,971
- Avg. Cost/Ticket: €1.22
- Meta Views: 5,863 | Google Clicks: 9,823
- Only 6.71% of revenue spent on ads
Jobbio Career Fair - LinkedIn Lead Gen Campaign
- Goal: Generate leads for exhibition stand package
- Target: HR leaders at 1000+ staff companies
- Channel: LinkedIn Sponsored Video & Lead Gen Form
- Budget: €30,000
- Results: €135k Revenue, 60 MQLs, 64% via lead form
SaaS A/B Test – LinkedIn Demo Campaign
- Goal: Increase demo leads via LinkedIn Lead Gen
- +86.7% leads vs. landing page
- CPL reduced from £149 to £34.70
Media Client - Summit Event LinkedIn Campaign
- Goal: Test paid ads for annual summit
- Phase 1: Static = 2 leads
- Phase 2: Video = 4 leads, 25% lower CPL
My Testimonials
Daniel Gutzler
Sportstherapist & Naturopath
February 24, 2026
Daniel was Antonio's client
Antonio helped me set up the full analytics and paid acquisition foundation for my corporate retreat lodge in Switzerland. He implemented GA4 and GTM tracking, configured conversion events, structured our Google Ads campaigns, and provided clear documentation so I could operate independently. He combines technical expertise with strategic thinking. Communication was clear, deadlines were respected, and the work delivered real visibility into our funnel performance. I would definitely work with him again.
Jamen Krynicki
Organic SEO that works | CEO of Revenue and Results
August 05, 2025
Jamen was Antonio's client
I've had the pleasure of working with Antonio on multiple SEO projects for U.S.-based eCommerce brands through my agency. He's consistently reliable, quick to execute, and understands the nuances of on-page and technical SEO. Antonio has been a strong freelancer partner and continues to deliver great results across every project we’ve thrown his way. Highly recommend.
Carley Quigley
CEO of GREY DOG - where creativity fuels growth | EY Entrepreneurial Winning Women EMEIA Class of 2024 | Active member of multiple boards.
May 22, 2025
Carley managed Antonio directly
Antonio was a core part of the Grey Dog marketing team. Antonio taught us the importance of data, visualisation, campaign planning and budget allocation throughout multiple digital channels. He was a great addition to the culture of the team and always had client best interest at heart! We wish him all the best in his endeavour!
Emmett Kilduff
Entrepreneur (e.g. Pitstop, The Fortia Group, Eagle Alpha) and investment banker.
February 5, 2024
Emmett managed Antonio directly
Antonio led the marketing efforts for The Fortia Group, a boutique investment bank focused on eCommerce companies. It was a diverse role with many tasks and responsibilities to juggle. He did a great job and I would recommend him for a similar role.
Ric Arcifa
Lead Software Engineer – NodeJS, Blockchain, React, TypeScript, Redux, Ethereum, Solidity – and more
February 1, 2024
Ric worked with Antonio on the same team
I had the privilege of co-founding Unigamer with Antonio. In his crucial role as Head of Marketing, he demonstrated exceptional leadership and innovation by developing a comprehensive marketing plan. This plan not only positioned our brand within the gaming community but also laid the groundwork for transforming our initial concept into a fully operational pre-commercial startup.
Michelle Tang
Marketing Technology and Operations Leader
March 7, 2023
Michelle was senior to Antonio but didn’t manage him directly
Antonio was an amazing partner to cross functional teams in supporting campaign operational excellence as part of the core marketing ops and technology team. He communicated well with stakeholders on project requests and helped them understand how to incorporate our mops processes into other team’s workflows. Antonio, I cannot thank you enough for all the wonderful work you did at Momentive.ai!
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