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Caruso Martech  ·  In partnership with Streetwise Consultancy
⛳ Golf & Recreation · Australia
Nineteenth Golf Club
11
New Memberships
A$114
Cost Per Membership
+50%
Revenue Growth
The Brief

A golf club needing new members. Two channels, one coordinated system.

Dual-channel campaign with Meta building the list and Google capturing high-intent search traffic.

A$1,259 Total Spend
📱 Meta Ads
Spend A$957
Leads 140
CPL A$6.84
Reach 14.8K
🔍 Google Ads
Spend A$302
Clicks 264
CPC A$1.14
CTR 5.82%
The Numbers

Two channels. 11 memberships. A$114 per member.

Channel Breakdown
A$957 140 leads A$302 264 clicks Meta Ads Google Ads Spend Activity
Cost Efficiency
Meta CPL A$6.84 Google CPC A$1.14
5.82%
Google CTR
140
Meta Leads
The Strategy

Meta builds the list. Google closes the searchers.

📱
Meta Awareness
14.8K
People Reached
🔍
Google Search
A$1.14
Cost Per Click
📋
Lead Nurture
140 → 11
Leads to Memberships
💰
Spend Discipline
A$114
Cost Per Membership
The Result

11 memberships. A$114 per member. A$15,200 in revenue.

11
Memberships Sold
A$114
Cost Per Member
A$15.2K
Revenue Generated
+50%
Revenue Growth
14.8K
People Reached
2
Channels Used

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Dual-channel campaigns for membership businesses, built to convert at a low cost per acquisition.

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